CRISIS COMMUNICATIONS

To fortify trust in a crisis, businesses must prioritize customers’ emotional experience and respond accordingly.

BUILDING TRUST IN A CRISIS: THREE PERSPECTIVES

Team members grasping each other's arms, representing unity and trust in challenging times.

FORTIFYING TRUST IN A CRISIS

Upholding trust amidst prolonged uncertainty requires a collaborative leadership style that fosters true partnerships with all stakeholders. . .These best practices for crisis communications and continuity planning are designed to deepen relationships with customers and strengthen brand integrity during a period of uncertainty and crisis. Read the full article in Continuity Magazine.

Screenshot of Reuters' article entitled 'A playbook for ethical marketing during a crisis' by Kellie Cummings.

PLAYBOOK FOR ETHICAL MARKETING IN A CRISIS

In a crisis, when our focus shifts to survival, the ethical implications of each decision become more palpable. Suddenly, our decision frame prioritizes honesty, compassion and goodness over self-gratification. These changes require brand communicators to think about their work very differently. Read the full article in Reuters Sustainable Business.

A carefully arranged stack of stones in focus, with a hazy background creating a serene atmosphere.

HOW TRUST BECAME THE CURRENCY OF BUSINESS

There is a fundamental shift in our social and economic values. The hubris of mass consumerism has given way to a society in which customers want to be seen as people, not consumers. To win customers, businesses need more than impressive products; they need a business model that can overcome deep levels of distrust and cynicism. Read the full article in HuffPost.