STRATEGY + CAMPAIGN

This midsize brand package includes key audience and competitive assessments in addition to a comprehensive campaign you can build on.

 

Strategy + Campaign

ELEMENTS INCLUDED IN STRATEGY + CAMPAIGN

1. Audience Analysis

  • Audience research (values, motivators, etc.)

  • Psychographic and demographic segmentation

  • One persona of a customer segment

  • Competitive assessment and opportunities per segment

2. Brand Positioning

  • Distinctive Value Proposition

  • Brand value statements

  • Competitive brand messaging

3. Brand Story

  • Storytelling / brand narrative

4. Campaign Concept

  • One campaign concept

  • Tagline, Headlines, Call to action, Audience appeal

  • Landing page strategy and content

  • Engagement and conversion strategy

ADDITIONAL SERVICES | SCOPED AND PRICED SEPARATELY

·      Logo design

·      Website design and development

·      Color palette

·      Lifecycle and promotional strategies

·      Programming

·      All additional design elements

 
 
 

HOW WE WORK

Tailored Training Services - Wellbeing Wisdom

OPTION 1: CHOOSE A PACKAGE

Select any of our Brand Strategy and Marketing Packages and let us know how to customize it for you.

 
Customized Program Co-creation - Wellbeing Wisdom

OPTION 2: LET’S BUILD IT TOGETHER

Whether you’re looking to enhance your leadership skills or to grow your business with human-centered brand strategy and marketing campaigns, we can build a program from the ground up that achieves your goals on your budget.

 
 

OUR PROCESS

STEP 1

Project kick-off meeting with all stakeholders to establish objectives, drivers, target audiences, success measures, and timeline.

STEP 2

Our team provides a stepwise process that reflects client objectives and timeline while providing key junctures for review and feedback.

STEP 3

As strategic planning transitions to campaign execution, our team supports ongoing improvements, A/B testing, and tactical adjustments.

 

 Let’s Talk!

TELL US HOW WE CAN HELP.

START HERE

Pick a package or reach out to build the plan that works for you and your team.