END-TO-END BRAND STRATEGY

Our most comprehensive brand strategy package is a growth engine catalyzing stronger customer connections and faster conversions.

 

End-to-End Brand Strategy

ELEMENTS INCLUDED IN OUR COMPREHENSIVE PLAN


1. Market Assessment

  • Trends

  • SWOT

2. Audience Analysis

  • Audience research (values, motivators, etc.)

  • Psychographic and demographic segmentation

  • Personas of up to three customer segments

  • Competitive assessment and opportunities per segment

3. Brand Positioning

  • Distinctive Value Proposition

  • Brand value statements

  • Competitive brand messaging

4. Brand Identity

  • What does the brand stand for?

  • Voice and origin

  • Distinctive messaging

5. Brand Story

  • Storytelling / brand narrative

6. Customer Journey

  • Channels, tactics, key messages

7. Campaign Concepts

  • Two campaign concepts (client chooses 1)

  • Tagline, Headlines, Call to action, Audience appeal

  • Landing page strategy and content

  • Engagement and conversion strategy

8. Three-month Demand Generation Strategy

  • Top of funnel engagement tactics

  • Story

  • Conversion strategy

9. Three-month Communications Plan

  • Messaging, timing

  • Measurement

ADDITIONAL SERVICES | SCOPED AND PRICED SEPARATELY

·      Logo design

·      Website design and development

·      Color palette

·      Lifecycle and promotional strategies

·      Programming

·      All additional design elements

 
 
 

HOW WE WORK

Tailored Training Services - Wellbeing Wisdom

OPTION 1: CHOOSE A PACKAGE

Select any of our Brand Strategy and Marketing Packages and let us know how to customize it for you.

 
Customized Program Co-creation - Wellbeing Wisdom

OPTION 2: LET’S BUILD IT TOGETHER

Whether you’re looking to enhance your leadership skills or to grow your business with human-centered brand strategy and marketing campaigns, we can build a program from the ground up that achieves your goals on your budget.

 
 

OUR PROCESS

STEP 1

Project kick-off meeting with all stakeholders to establish objectives, drivers, target audiences, success measures, and timeline.

STEP 2

Our team provides a stepwise process that reflects client objectives and timeline while providing key junctures for review and feedback.

STEP 3

As strategic planning transitions to campaign execution, our team supports ongoing improvements, A/B testing, and tactical adjustments.

 

 Let’s Talk!

TELL US HOW WE CAN HELP.

START HERE

Pick a package or reach out to build the plan that works for you and your team.